SALES & MARKETING COLLATERAL
“Give Back” Campaign door-hangers & cards
Collateral for local realtor to promote charity donation program
Kabalah Yoga postcards
Design & distribution to thousands of yogis at international festival
Software sales sheets
Corporate one-pager for software company
Handpiece upgrade sales sheet
Corporate one-pager for dental company
ADVERTISING
Managed concept, design and media buying for advertisements:
– Real Estate Ad in West End Times (2012)
– Round Evolved Dental Bur Ad (2010)
– Round Evolved Dental Handpiece Ad (2010)
– Race Car Ad (2008)
– Are you on the Right Boat? Ad (2007)
– Take a Closer Look Ad (2006)
– Warning Ad (2005)
PR & MEDIA EXPOSURE
Arranged interviews and product reviews in leading publications:
– RER – CEO interview in well-known rental industry publication (2011)
– Today’s Medical Developments – cover story in cutting-edge medical device magazine (2010)
– Dental Products Report – product review in leading dental magazine (2010)
– Dentistry Today – product review in prominent dental journal (2009)
– Dental Economics | PDF download – product review in prominent dental journal (2009)
WEB SITE PRODUCTION & MANAGEMENT
GiveBackwithWalter.org (2012)- bilingual web site for local real estate agent to promote charitable donation program
- social media plug-ins
- Google tracking code
- newsletter sign-up | inbound marketing
www.nonnasknitwear.com (2012)- e-commerce site designed to distribute children’s knitwear
- photography, imagery, copy, layout
www.Orion-Soft.com (2011)
- Overhaul corporate web site including copy, images and wire frame
- Introduced new branding and live chat features
- Increased lead generation by 120% in one quarter
www.ProDriveSystems.com (2008)
- Revamped corporate web site
- Improved user-ability and user experience
- Added media library
MARKETING & PRODUCT VIDEOS
Produced series of high-impact online videos:
– 2D animated video: Tell me if you’ve heard this one? (2011)
– Specialized Product Demo (2010)- Product Guided Tour (2009)
– Technical Product Overview (2009)
AWARENESS CAMPAIGNS (2008 – 2010)
Launched innovative testimonial campaign:
“My ProDrive Experience” | Customer Testimonial Project
Produced customer and key opinion leader reviews:
– Product User Reviews – Influencer Videos
CONTENT WRITING
Blogs:
LMSmarketing.ca – Marketing BlogLisaSub.com – General interest BlogTillyBay.com – Furniture Restoration Blog
White Papers:
Sirius Software White Paper | PDF download (2011)
ProDrive Systems: Improve the Handpiece, Improve Dentistry | PDF download (2008)