PR & MEDIA EXPOSURE
Arranged interviews and product reviews in leading publications:
– RER – CEO interview in well-known rental industry publication (2011)
– Today’s Medical Developments – cover story in cutting-edge medical device magazine (2010)
– Dental Products Report – product review in leading dental magazine (2010)
– Dentistry Today – product review in prominent dental journal (2009)
– Dental Economics | PDF download – product review in prominent dental journal (2009)
CONTENT WRITING
Blogs:
LMSmarketing.ca – Marketing BlogLisaSub.com – General interest BlogTillyBay.com – Furniture Restoration Blog
White Papers:
Sirius Software White Paper | PDF download (2011)
ProDrive Systems: Improve the Handpiece, Improve Dentistry | PDF download (2008)
AWARENESS CAMPAIGNS (2008 – 2010)
Launched innovative testimonial campaign:
“My ProDrive Experience” | Customer Testimonial Project
Produced customer and key opinion leader reviews:
– Product User Reviews – Influencer Videos